PEASE

Period Tracking App for Adult Women

Role: Interaction Design

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PROFESSIONAL LOOK

Most of the competitors were targeting teenagers which was a problem for professional women

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PRIVACY IS IMPORTANT

The tracking records should be protected but at the same time be easy to access by the user

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DIFFERENT STAGES IN LIFE

The app might be used for contraception, conception or pregnancy purposes

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Secret Glance

An indirect diagram is presented on the homepage so the information is easy to access but being visually protected- only the user should understand the diagram

Different Modes

Depends on different stages- contraception, conception or pregnancy, the app provides different highlights

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More Than A Girlie Thing

The art direction avoids teenager elements and at the same time evokes a female-friendly mood

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Secret Glance

An indirect diagram is presented on the homepage so the information is easy to access but being visually protected- only the user should understand the diagram

pease02_feature_image_02

Different Modes

Depends on different stages- contraception, conception or pregnancy, the app provides different highlights

pease02_feature_image_03

More Than A Girlie Thing

The art direction avoids teenager elements and at the same time evokes a female-friendly mood

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Process:

Targeted Users Interview

Targeted Users Interview

Persona & Scenario

Persona & Scenario

Competitors Research

Competitors Research

Information Architecture

Information Architecture

Wireframe

Wireframe

Process:

Targeted Users Interview

Persona & Scenario

Competitors Research

Information Architecture

Wireframe

 

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